How to Target Market Your Commercial Property for Sale in Queensland

computer keyboard and marketing

When it comes to selling a property today as a vendor, it is critical to understand the target market that should be attracted to the property and just how the agent will tap into that target market.  So there are some questions that you can ask here. 

Don’t just assume that your property will be ‘marketed’.  Ensure that your property will be taken to the potential buyers in a strategic way.  Who will be approached and why?  What are the selling points of the property that should feature in the property advertising?  What media channels should be used in the marketing campaign?

Shorten Time on Market

When these things are identified it is easier to make the marketing campaign work for the property owner and ultimately the targets of the price and time on market.  It is also easier to predict price ranges that could apply to the sale.  Market knowledge here is the key and a good local agent will understand all the variables.

woman reading newspaper
Know where and why you are marketing your property for sale. Clarity is important to getting enquiry.

Quality Marketing Campaigns

Marketing campaigns for selling property involve money and a mixture of the following:

  • Newspaper advertising (yes it still has an impact)
  • Email marketing (major impact as will be the database of buyers that an agent may have)
  • Direct calling qualified people from the agent’s database (high value)
  • Internet listing on key websites (everyone goes there to look for a property)
  • A signboard on the property (get a good quality sign on your property – something that stands out)
  • Flyers and Brochures – some will be through mail drop, and others will be through email blasts to a database list
  • Information Memorandum – this will be the full and comprehensive detail about the property and the offering for sale

Every dollar spent on marketing should be well considered to the targets that are determined.  Don’t spend money on marketing without fully appreciating the plan to reach people and in what way that will be done.

man's hand holding a megaphone.
Get the marketing message out effectively for your property as part of selling.

Its a Fine Balance of Property Marketing

Today we find that the marketing of every property is a fine balance of all the above items based on the target market that you are trying to attract.  When listing a property for sale, ask the agent to define the target market and then explain how the marketing campaign will attract the buyers. 

The best agents know the answers.  If you need help in planning the sale of your property in Brisbane or Greater Queensland, give John Highman a call on 0417221108

How to Choose the Best Tenant for Your Investment Property

escalators inside shopping centre

When you own commercial or retail property in Queensland, the income you get from your tenants is critical to the result you want as an investor.  For that reason, every lease and its income profile should be optimised to the market and what is possible given local vacancy trends, supply and demand, and property enquiry.  Tenant selection will also be part of that.

Every tenant should be chosen with due regard to income growth and stability.  Are they a clear match for your property?  It is the case that some tenants are better than others.  Grow your tenant mix in your property through selectivity over time.

Brisbane is part of the eastern seaboard of Australia and is a key point of entry for goods and containers. That is unlikely to change given the proximity of Brisbane to Asia and the Pacific. The real estate in Brisbane is cheaper than Sydney or Melbourne, and on that basis freight businesses and logistics firms can build a base of operations more economically than that in the other capital cities further south.

Where Do You Start Investing?

So what can you do if you are to be investing in Brisbane property? To help your income grow, it is wise to speak to your solicitor and your leasing or managing agent about a lease and rent review strategy that can work for the property and the tenants over the coming years.  A good property investment is something that is shaped over time.

Don’t accept some ‘cheap generic lease’ as part of your property lease strategy.  Create a lease with the help of your solicitor that can build your real estate investment results.

A solicitor prepared lease offers alternatives in income generation from things such as:

  1. Rent review timing
  2. Type of rent
  3. Base rent at lease commencement
  4. Method of rent review
  5. Recovery of outgoings during the lease
  6. Option for further lease terms
  7. Renovation strategies for tenant compliance
  8. Make good terms and conditions at the end of lease

These alternatives when considered and placed into a property investment allow the property owner to go to the next level.  Using the advice of your property solicitor and the comments of an experienced real estate agent will help the property planning process.  A good property income and performance does not happen as a result of luck; it is a planned event.

Need help with investment property in Brisbane? You can contact John Highman direct on 0417221108.