A sales plan for a commercial or retail investment property. What does it look like and should it be ‘special’ when you want to sell your commercial or retail property? There is a strategy here to think about. You want a good price and a timely result when you sell your property. What can you do in selling your property to get the best outcomes?
The simple answer is that most investment properties are special in some way or form. That says every part of the property description that you use in the marketing program should be optimised for the facts of the property as they are. There is also a target market to think about in creating the marketing campaign. There are also location issues to bring into the property marketing ideas and decisions.
When you look around your town or city you will see plenty of other properties for sale, so there is a lot of importance to the process of marketing and connecting with the right people.
The sales plan for commercial property should feature:
A selection of media to cover the target market
A priority spend on the elements of the media that are likely to be more successful than other channels
A staged campaign of promotion over a period of time
A definite target market of buyers that you can connect to
A skilled and successful agent in your location that already has a database of leads in the property type
So these are important and yet simple things that many agents overlook when marketing a property. Selling your property is not an ‘experiment’, so choose the agent that really knows how to do things and can prove it to you.
When it comes to selling your commercial or retail property, the buyers that you need are the ones that can act in today’s market and economy. To find the right buyers and bring them to your sale is a skill that only the best real estate agents can provide.
The Local Property Economy
Those agents know what the local economy and businesses are doing; it is that information that is valuable to you with your property challenge. Choose your agents with a questioning approach regards market awareness, property type coverage, and target market penetration.
So what is actually happening with investment properties in Brisbane now? There are still buyers out there that are looking for good investment property stock; that is something with a tenant mix, stability of cash flow, and future demand. Are you taking your property to the market soon in Brisbane?
Consider the facts and challenges around your property and what it is worth. If you were buying it today, what would you pay? Would you pay a ‘premium’ or would you look for a ‘bargain’. It sometimes pays to ask yourself those questions and put some reality into the real value that your property presents to any purchaser.
Let’s go back to the ‘agent question’. One of the most important elements of property
marketing today that an agent can bring to a seller is direct access to a
comprehensive database of qualified prospects.
That database list alone will help you fast track inspections, enquiry,
and the right type of property offers even in the earliest stages of the
Ask your agent if they have a database and a target market
to suit your real estate challenge. Ask
them how they are going to tap into it to help you with your property requirements
and investment outcomes.
When you sell a commercial investment property, the price you achieve is driven by the market. It is the buyers in the market that generate the interest and ultimately make the offer. Contrary to popular belief it is not the sellers or the real estate agents that set the final price.
What the sellers want for their property and what the agents think they can get are in reality an educated guess or wish based on market trends. The end price for a property is driven by the buyers in all cases. If a sale goes ahead it is because the buyers are willing to pay the money; sure the seller has to accept that price, but without a buyer making the offer, the price for a property is just a number.
Real estate agents offer real benefit to the sale process because they are working with buyers and tenants all the time. The database that an agent has is a huge source of opportunity when it comes to selling your property.
The bigger and better the database, the more exposure to qualified buyers your property will have. This massive exposure that some agents have to buyers is of great advantage to you when you want to sell the property.
At the time of putting your property on the market, find the
agent with the best and most up to date database; it will be a direct
reflection of their market penetration and territory domination. They are the agents that should sell your
property and they are the ones that will have an idea of what buyers are
willing to pay in the current prevailing economy. Make the right choice and get the best agent
to help you sell your property.